Journal
JOURNAL OF RETAILING
Volume 83, Issue 1, Pages 5-18Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jretai.2006.10.002
Keywords
service-dominant logic; goods-dominant logic; derivative propositions
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Service-dominant logic (S-D logic) is contrasted with goods-dominant (G-D) logic to provide a framework for thinking more clearly about the concept of service and its role in exchange and competition. Then, relying upon the nine foundational premises of S-D logic [Vargo, Stephen L. and Robert F. Lusch (2004). Evolving to a New Dominant Logic for Marketing, Journal of Marketing, 68 (January) 1-17; Lusch, Robert E and Stephen L. Vargo (2006), Service-Dominant Logic as a Foundation for Building a General Theory, in The Service-Dominant Logic of Marketing: Dialog, Debate and Directions. Robert F. Lusch and Stephen L. Vargo (eds.), Armonk, NY. M.E. Sharpe, 406-420] nine derivative propositions are developed that inform marketers on how to compete through service. (C) 2006 New York University. Published by Elsevier Inc. All rights reserved.
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