The duality of virtue: Deconstructing the moral hypocrite

The present study examined the processes giving rise to moral hypocrisy, a phenomenon in which individuals judge their own transgressions to be less morally objectionable than the same transgressions enacted by others. Two alternative models of the source of hypocrisy were compared to determine whether hypocrisy results from automatic or volitional biases. Findings demonstrated not only that participants viewed their own transgressions as significantly more fair than the same transgressions enacted by others, but also that this bias was eliminated under conditions of cognitive constraint. These findings support the view that hypocrisy stems from volitionally-guided justifications, and thereby suggest that at a more basic level, humans possess a negative response to violations of fairness norms whether enacted by themselves or others. (C) 2008 Elsevier Inc. All rights reserved.