Designing hybrid value creation by means of architectures - Analysis by the example of Business Engineering

The increasing competition forces enterprises to establish differentiation strategies more than ever. The creation of innovative bundles, consisting of material and immaterial elements, is such a strategy and known as hybrid value creation In order to support enterprises during their change towards a hybrid solution supplier, procedures and techniques are needed which are embedded in a certain structure. Architecture Frameworks can support such a structured transformation of enterprises. The intention of the paper is to identify requirements for architectures for hybrid value creation and to check these requirements by using the St. Gallen Business Engineering Framework.