Journal
TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT
Volume 20, Issue 1, Pages 127-136Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/09537320701726825
Keywords
envirox (TM); diesel; catalyst; cerium oxide; nanoparticle; spin-out
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The paper presents a product case study tracing the challenges of commercialization from research and product development to market launch. Envirox is a diesel fuel additive containing nanoparticles of cerium oxide, which enables fuel efficiency gains alongside reductions in harmful emissions such as black carbon (soot). The case traces developmental stages from lab experimentation and performance data sets, to raising finance, securing manufacturing capability and market testing in Hong Kong and the UK. The paper raises a number of generic and specific issues facing innovative small, university spin-out companies engaged in introducing nano-products to the market-place.
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