Journal
JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING
Volume 20, Issue 1, Pages 71-96Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10495140802165360
Keywords
Volunteers; recruitment; retention; workplace fun
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Using a marketing perspective, this study investigates whether the issue of ''fun at work'' would appeal to volunteers as a part of an effort to enhance recruitment and retention. Specifically, we examined volunteers' attitudes toward fun, their perceptions of what kinds of activities are fun and what are not, and the relative importance of workplace fun in what they perceive as an ideal volunteer position. In general, we found that volunteers had positive attitudes towards fun and experiencing fun at work was associated with higher job satisfaction and lower turnover intentions. Although ''a fun workplace'' was ranked relatively low in importance relative to other reasons why they volunteer, creating such an environment could enhance retention. Some age and gender differences were found in theperceptions of whether certain activities are fun or not. The implications of these results and directions for future research are discussed.
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