Conditions for Facelike Expertise With Objects: Becoming a Ziggerin Expert-but Which Type?

Compared with other objects, faces are processed more holistically and with a larger reliance on configural information. Such hallmarks of face processing can also be found for nonface objects as people develop expertise with them. Is this specifically a result of expertise individuating objects, or would any type of prolonged intensive experience with objects be sufficient? Two groups of participants were trained with artificial objects (Ziggerins). One group learned to rapidly individuate Ziggerins (i.e., subordinate-level training). The other group learned rapid, sequential categorizations at the basic level. Individuation experts showed a selective improvement at the subordinate level and an increase in holistic processing. Categorization experts improved only at the basic level, showing no changes in holistic processing. Attentive exposure to objects in a difficult training regimen is not sufficient to produce facelike expertise. Rather, qualitatively different types of expertise with objects of a given geometry can arise depending on the type of training.