Journal
JOURNAL OF TRAVEL & TOURISM MARKETING
Volume 26, Issue 7, Pages 703-721Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548400903284537
Keywords
Chinese traveler; mature traveler; motivation; constraints; decision autonomy; domestic tourism
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This study investigated trip motivation of 800 Chinese mature travelers residing in metropolitan areas based on travelers' decision autonomy in planning domestic trips. A twostep cluster analysis was conducted to segment respondents into mutually exclusive groups according to their autonomy on destination selection, financial source, and trip arrangement. An ANOVA was conducted to examine differences on motivation factors among emergent clusters. Moreover, the resultant clusters were differentiated by travel constraints (i.e., health related and socio-demographic characteristics) using a logistic regression analysis. Significant relationships among mature travelers' trip autonomy, motivation, and constraints contributed to the understanding of urban mature travelers in China.
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