Variations of Emotional Display Rules Within and Across Cultures: A Comparison Between Canada, USA, and Japan

This study investigates emotional display rules for seven basic emotions. The main goal was to compare emotional display rules of Canadians, US Americans, and Japanese across as well as within cultures regarding the specific emotion, the type of interaction partner, and gender. A total of 835 university students participated in the study. The results indicate that Japanese display rules permit the expression of powerful (anger, contempt, and disgust) significantly less than those of the two North American samples. Japanese also think that they should express positive emotions (happiness, surprise) significantly less than the Canadian sample. Furthermore, Japanese varied the display rules for different interaction partners more than the two North American samples did only for powerful emotions. Gender differences were similar across all three cultural groups. Men expressed powerful emotions more than women and women expressed powerless emotions (sadness, fear) and happiness more than men. Depending on the type of emotion and interaction partner some shared display rules occurred across culture and gender. The implications of these findings are discussed in relation to cultural dimensions and other cultural characteristics.