Journal
APPLIED ECONOMICS LETTERS
Volume 16, Issue 18, Pages 1809-1812Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13504850701719660
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We find that through labelling one can significantly affect attitudes towards a tax. The gasoline tax meets a stronger reluctance than virtually the same tax when it is called the CO2 tax on gasoline.
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