Knowledge search and people with high epistemic curiosity

Porter sites have tried to increase their business potentials by helping users easily engage in diverse online activities such as search, entertainment, online communities, and others. Knowledge search engine is one of the most successful killer applications increasing user loyalty. However, most studies have independently focused on search engine technology such as search keyword algorithm, presentation of information and user characteristics such as cognitive style, search experiences, and skill levels. However, these previous studies lack an integrated understanding of causal links among critical factors predicting user motives and intention involving more situation-specific user characteristics. To fill these gaps in the literature, the present study focuses on whether knowledge characteristics such as specialization, preciseness, and diversity, and system characteristics such as interactivity, responsiveness, and communication richness are important in forming user motives and intention. The present study also identifies a moderating role of epistemic curiosity in the links between motives and intention. Two hundred and fifty-five data from Korean university students confirmed that knowledge and services characteristics such as specialty, preciseness, diversity, communication richness improve user motives, which have a positive impact on intention. Epistemic curiosity has a moderating effect on the links between motives and intention. Theoretical and practical implications are discussed in conclusion. (C) 2009 Elsevier Ltd. All rights reserved.