Journal
JOURNAL OF WORLD BUSINESS
Volume 45, Issue 1, Pages 80-92Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jwb.2009.04.010
Keywords
Corporate environmentalism; Environmental orientation; Environmental strategy; Performance
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This study examines the relationships among environmental orientation, environmental strategy, firm performance, and regulatory stakeholder influence. Survey data collected from foreign invested enterprises (FIEs) in China show that while internal environmental orientation positively influences environmental corporate (but not marketing) strategies, external environmental orientation positively influences both. These two types of environmental strategy are, in turn, found to positively affect firm performance. Regulatory stakeholder influence is found to exert a direct effect on external environmental orientation. Moreover, it is found to positively moderate the relationship between environmental orientation and environmental strategy. These findings provide FIE executives with useful insights into enhancing firm performance through the pursuit of corporate environmentalism. (C) 2009 Elsevier Inc. All rights reserved.
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