Journal
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS
Volume 8, Issue 5, Pages 561-585Publisher
INDERSCIENCE ENTERPRISES LTD
DOI: 10.1504/IJMC.2010.034937
Keywords
mobile communications; mobile service; trust; TAM; technology acceptance model
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This study examines factors that influence users' adoption of mobile services. Using data collected from mobile phone users in China, we compare adopters' and non-adopters' perceptions on mobile services using a general model. Structural equations modelling testing results show that perceived usefulness and perceived service cost affect mobile service adopters' and non-adopters' perceptions, while perceived trust and perceived trialability affect adopters' attitude towards continued usage and non-adopters' attitude towards usage differently. Our results have implications for mobile service providers in future product development and service improvements.
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