Empirical Analysis of Determinants of Adoption of Proactive Environmental Strategies in India

Proactive environmental strategies are beyond extant laws and it is important to understand why companies go beyond compliance. The paper discusses motivations behind their adoption of proactive environmental strategies in India. The research results show that institutional pressure is the most significant determinant of adoption of proactive environmental strategies. Other factors such as managerial attitude, business case of environmental investments and productivity enhancement initiatives are also significant. Based on the research findings, the paper proposes some important managerial implications in connection with adoption of proactive environmental strategies. Copyright (C) 2009 John Wiley & Sons, Ltd and ERP Environment.