Journal
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
Volume 15, Issue 1, Pages 43-56Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10941660903310102
Keywords
room rates; terms and conditions; online bookings
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Online hotel bookings have recently become popular in both direct and indirect distribution channels. Although prior studies have stated that attempting to find the lowest price is a major factor for customers in choosing a website for booking, the existing literature contains virtually no articles that examine the terms and conditions (T&C) offered on online reservation channels. The study reported herein investigated the importance of the room rates and T&C on six major websites for the 97 hotels on the member list of the Hong Kong Hotels Association (HKHA). The findings of this study are expected to provide a better understanding of the T&C for online bookers of hotels via different online distribution channels.
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