Journal
TRANSPORT POLICY
Volume 18, Issue 1, Pages 228-235Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tranpol.2010.08.006
Keywords
Soft transport policy measures; Personalized travel planning; Travel behaviour; Behavioural theory
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The aim is to propose a theoretical grounding of soft transport policy measures that aim at promoting voluntary reduction of car use. A general conceptual framework is first presented to clarify how hard and soft transport policy measures impact on car-use reduction. Two different behavioural theories that have been used to account for car use and car-use reduction are then integrated in a self-regulation theory that identifies four stages of the process of voluntarily changing car use: setting a car-use reduction goal, forming a plan for achieving the goal, initiating and executing the plan, and evaluating the outcome of the plan execution. A number of techniques are described that facilitate the different stages of the process of voluntary car-use reduction and which should be used in personalized travel planning programs. (C) 2010 Elsevier Ltd. All rights reserved.
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