Privacy, reconsidered: New representations, data practices, and the geoweb

Blogging, social networking, and other Web 2.0 practices have sparked widespread debate about the status and future of privacy. This paper examines an explicitly geographical aspect of Web 2.0 with respect to these debates: the geospatial web, or 'geoweb'. As part of fundamental shifts in the kinds of geographic information available, its circulation, and representative forms it assumes, the geoweb implies new objects of privacy concern and subsequent privacy-related negotiations over the aggregate of its component information, technologies, and data praxes. Thus we argue that privacy must not only be revisited, but indeed re-conceptualized. Whereas prior research on privacy vis--vis geographic information technologies has tended to question what privacy 'is', we focus instead on the constitutive outcomes of societal struggles over privacy. We examine how privacy is being negotiated around two geoweb services - Google Street View and the Twitter GeoAPI - to illustrate that these contestations produce privacy as a social object in particular ways. We show that public discourse around actual or anticipated privacy harms stemming from geoweb services and their uses, as well as the preventatives and remedies proposed or implemented to address such harms, reconstitute the objects and practices of privacy concern, and alter the roles and relationships of state, civil and corporate actors in the construction of privacy. Finally we suggest that the geoweb raises new privacy concerns because some of its representational forms - namely geo-tagged images and self-authored texts - facilitate identification and disclosure with more immediacy and less abstraction. (c) 2010 Elsevier Ltd. All rights reserved.