Journal
CONSTRUCTION MANAGEMENT AND ECONOMICS
Volume 30, Issue 4, Pages 263-275Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/01446193.2012.668620
Keywords
Corporate social responsibility; corporate image; organizational performance; hierarchical regression analysis
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Funding
- Taiwan's National Science Council [NSC1002221-E-151-050]
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Corporate social responsibility (CSR) has become a hot issue for modern enterprises recently. The primary purpose of this study was to investigate the relationships of CSR and organizational performance. The secondary purpose was to determine whether the effect of CSR on organizational performance could be mediated by corporate image. To fulfil the primary purpose, a questionnaire-based survey was used to measure CSR, corporate image and overall organizational performance in Taiwan's construction industry. Two hundred and eighty-one valid samples were collected and statistically analysed using factor analysis, correlation analysis and hierarchical regression analysis. The analysis results suggest that CSR is positively correlated with corporate image and organizational performance. Additionally, levels of corporate image are positively associated with organizational performance levels. The results also indicate that corporate image may serve as a mediator between CSR and organizational performance, meaning that companies benefit from investment in CSR realization, even if they also have a positive corporate image.
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