Journal
JOURNAL OF BUSINESS VENTURING
Volume 27, Issue 1, Pages 77-94Publisher
ELSEVIER
DOI: 10.1016/j.jbusvent.2010.07.001
Keywords
Entrepreneurial alertness; Opportunities; Information; Search; Judgment; Scale development
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The recognition and development of new opportunities are at the heart of entrepreneurship. Building from Kirzner's (1973, 1999) work, cognition theory, and McMullen and Shepherd's (2006) recent development, we offer a model involving three distinct elements of alertness: scanning and search, association and connection, and evaluation and judgment. We then conduct multiple studies to develop and validate a 13-item alertness scale that captures these three dimensions. Results demonstrate appropriate dimensionality, strong reliability, and content, convergent, discriminant, and nomological validity. The resultant instrument provides researchers with a valuable tool for probing the entrepreneurial opportunity development process including antecedents and outcomes. (C) 2010 Published by Elsevier Inc.
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