Innovation within green service supply chains for a value creation

Purpose - This research aims to provide guidance for management of green service supply chains to improve the likelihood and extent of innovation and joint productivity performance for value creation, with regard to coupling the potential role of the customer to increase supply chains performance. It is the purpose of this study to address the impact of green innovation privileged on service supply chains, then to address the prerequisite factors for enhancing the entire chain value creation. Design/methodology/approach - A survey of extant research was undertaken for Egyptian hotels. It involved one type of questionnaire, provided across all managerial levels: top, senior, and executive managers. This questionnaire is divided into four main sections: the first section considers value creation, since the second section is related to trust; the third section is related to sharing knowledge; and the latest section is related to joint productivity. Findings - The paper finds that it is possible to assist managers in thinking about adding value for supply chains. Research limitations/implications - The study period interval in data collection may have influenced the variance in responses and therefore should be considered a limitation. Practical implications - The ability to customize the simulator's parameters to represent value creation makes it a powerful tool for managers when deciding to rely on service supply chain. Originality/value - This paper presents main elements required for enhancing value creation for all supply chain parties.