Journal
JOURNAL OF MARKETING MANAGEMENT
Volume 30, Issue 11-12, Pages 1186-1219Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/0267257X.2014.943263
Keywords
sustainability; sustainability marketing; literature review; critical marketing
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This paper provides a synthesis and critical assessment of the sustainability marketing literature, from the period 1998-2013, building on a previous assessment from 1971 to 1998. It details research within major marketing journals and critically assesses this research in relation to the ongoing conversation which focuses on marketing's relationship with the natural environment. Differences in the content and depth of sustainability coverage in marketing journals are considered. Potential avenues for future sustainability marketing research are proposed, with a particular call for theoretical and managerial reflections which tackle broader systemic and institutional issues within the discipline.
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