Journal
JOURNAL OF MARKETING MANAGEMENT
Volume 30, Issue 9-10, Pages 874-903Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/0267257X.2014.934904
Keywords
consumer behaviour in tourism; involvement; media; safety concern; risk perception; terrorism
Categories
Funding
- Portuguese Foundation for Science and Technology
- Center for Studies in Education, Technologies and Health
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Using a sample of 600 international tourists travelling in Portugal, Spain and Italy, this study identifies key issues related with terrorism, risk perception, involvement and safety concerns of international tourists. A structural equation model reveals that tourists are motivated to acquire information about terrorism in the media, revealing attention to and interest in news regarding this topic, which in turn influences directly their risk perception. This risk perception influences directly the tourist's involvement in trip planning, specifically information seeking before and during the trip. Tourists' risk perception and involvement finally influences their safety concern. Discussion centres on the implications of this model for both theory and tourism management strategies. Last, recommendations are proposed to tourism service and destination managers and promoters regarding ways to deal with terrorism and tourists' safety concerns.
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