Journal
ASIAN JOURNAL OF COMMUNICATION
Volume 24, Issue 6, Pages 567-588Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/01292986.2014.927894
Keywords
influenza; self-efficacy; protective behavior; cues to action; trust
Categories
Ask authors/readers for more resources
Applying the health belief model, this study examined young adults' intention to adopt preventive behaviors against influenza infection in developing countries (Thailand and Cambodia) and developed countries (the USA and Singapore). Self-efficacy was the only variable significantly related to behavioral intention in the developing countries. In contrast, perceived threat, expected benefits, and media attention were significant predictors in the developed countries. Trust in information sources also had a consistent impact across the two samples. Theoretical and practical implications of the findings are discussed.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available