User-Generated Racism: An Analysis of Stereotypes of African Americans, Latinos, and Asians in YouTube Videos

This study examines representations of African Americans, Latinos, and Asians in YouTube videos, exploring whether YouTube serves as a type of alternative media where the status quo is contested. Results show that most videos analyzed perpetuated racial stereotypes. Further, videos that included stereotypes, most of which contained user-produced content, were more popular. The authors argue citizens to a large extent use YouTube to perpetuate the same stereotypes found in the mainstream media, rather than use it as an alternative counter-public sphere.