Journal
JOURNAL OF RETAILING AND CONSUMER SERVICES
Volume 28, Issue -, Pages 209-218Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jretconser.2015.10.007
Keywords
Internet banking adoption; Counter-conformity motivation; Social influence; Trust; Performance expectancy; Effort expectancy
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The aim of this paper is to shed light on the roles of counter-conformity motivation, social influence, and trust in explaining customers' intention to adopt Internet banking services. Data is collected from 245 respondents and analyzed using SmartPLS 2.0 M3. Results show that the intention to adopt Internet banking is mainly influenced by trust in the Internet banking services, followed by customers' counter conformity motivation and performance expectancy. Social influence and trust in the physical bank, however, have indirect impacts on customers' intention to adopt Internet banking. Effort expectancy has no effect on it. (C) 2015 Elsevier Ltd. All rights reserved.
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