Journal
GENDER PLACE AND CULTURE
Volume 23, Issue 7, Pages 1033-1046Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/0966369X.2015.1073704
Keywords
Gender; design; masculinity; labour markets; craft; creativity
Categories
Funding
- Economic and Social Research Council [062-23-0083]
- University of Southampton
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The article focuses upon gender divisions of labour in the UK design sector as a means of highlighting a relatively understudied segment of the creative industries. Drawing upon a wider study of design consultancy firms across London, Birmingham, Manchester and Newcastle, it considers how configurations of gender division are bound up with everyday representations of design labour. The article reveals how associations between craft, skill and masculinity appear, and are reinforced in design practice. It also points to the ways in which design work is valorised within and through constructed geographies of difference between London and the regions, emphasising that hegemonic masculinities are reinforced and reproduced in reference to understandings of activities in place. ResumenEl articulo se centra en las divisiones de genero laborales en el sector de diseno del Reino Unido como medio para destacar un segmento relativamente poco estudiado de las industrias creativas. Basandose en un estudio mas amplio de las firmas consultoras en Londres, Birmingham, Manchester y Newcastle, considera como las configuraciones de la division de genero estan estrechamente relacionadas con las representaciones cotidianas del trabajo del diseno. El articulo revela como las asociaciones entre el arte, la habilidad y la masculinidad surgen y se refuerzan en la practica del diseno. Tambien senala las formas en que el trabajo de diseno es valorado dentro y a traves de las geografias construidas de las diferencias entre Londres y las regiones, enfatizando que las masculinidades hegemonicas son reforzadas y reproducidas en referencia a las formas de entender las actividades en el lugar.
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