☆ 4.4 Article

The impact of cultural authenticity on brand uniqueness and willingness to try The case of Chinese brands and US consumers

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS (2016)

Rate this paper

The primary rating indicates the level of overall quality for the paper. Secondary ratings independently reflect strengths or weaknesses of the paper.

Find Funding. Review Successful Grants.

Explore over 25,000 new funding opportunities and over 6,000,000 successful grants.

Explore

Discover Peeref hubs

Discuss science. Find collaborators. Network.

Join a conversation

The impact of cultural authenticity on brand uniqueness and willingness to try The case of Chinese brands and US consumers

Rate this paper

Find Funding. Review Successful Grants.

Discover Peeref hubs

Export Citation

Share Paper