Journal
JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT
Volume 29, Issue 1, Pages 118-139Publisher
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/JEIM-04-2015-0035
Keywords
Jordan; TAM; Adoption; Behavioural intention; Mobile banking
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Purpose - The purpose of this paper is to propose and examine a conceptual model that best explains the key factors influencing Jordanian customers' intention to adopt mobile banking (MB). Design/methodology/approach - The proposed conceptual model was based on the Technology Acceptance Model (TAM). This was extended by adding perceived risk and self-efficacy as an external factors. Structural equation modelling (SEM) was conducted to analyse the data collected from the field survey questionnaires administered to a convenience sample of Jordanian banking customers. Findings - The results showed that behavioural intention is significantly influenced by perceived usefulness, perceived ease of use, and perceived risk. Research limitations/implications - Practical and theoretical implications for both Jordanian banks and researchers in the MB context are also discussed in the concluding section. Originality/value - MB-related issues are yet to be examined empirically in the Jordanian context. This submission has attempted to fill this gap by empirically examining some of the important factors influencing the adoption of MB from the Jordanian customers' perspective.
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