Governmental export promotion initiatives: awareness, participation, and perceived effectiveness among Swedish environmental technology firms

Some countries rely heavily on exports as an essential component of their economic competitiveness. With the current trends in economic globalization, promoting exports has become a common strategy to boost economic growth. Exports of environmental technologies represent a new window of opportunity for economic growth and a contribution to global sustainability. With this in mind, national governments have designed initiatives that aim to promote exports within this sector. To address their objectives, governments provide initiatives to promote foreign commerce with their environmental technology sector. This article assesses the awareness, participation, and perceived effectiveness of such governmental initiatives to promote exports among Swedish environmental technology firms. An Internet survey was sent to 693 Swedish environmental technology companies, previously identified and classified, with a 25% response rate. The responses show a relatively high export orientation although a majority of the respondents claimed they were unaware of governmental initiatives that fit their particular export needs. The companies that did find appropriate governmental initiatives showed a high level of participation in such initiatives, but only a few of these participants could relate their participation to actual exports. The findings suggest there is a need to design support instruments based on the particular characteristics of the environmental technology sector rather than to offer generic solutions for such export promotion. (C) 2013 Elsevier Ltd. All rights reserved.