Journal
JOURNAL OF TRAVEL RESEARCH
Volume 56, Issue 1, Pages 41-54Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0047287515620567
Keywords
tourists' emotions; tourists' experiences; perceived overall image; satisfaction; behavioral intentions
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The purpose of this study is to empirically test an integrative model linking tourists' emotional experiences, perceived overall image, satisfaction, and intention to recommend. The model was tested using data collected from domestic tourists visiting Sardinia, Italy. Results show that tourists' emotional experiences act as antecedents of perceived overall image and satisfaction evaluations. In addition, overall image has a positive influence on tourist satisfaction and intention to recommend. The study expands current theorizations by examining the merits of emotions in tourist behavior models. From a practical perspective, the study offers important implications for destination marketers.
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