Journal
COMPUTERS IN HUMAN BEHAVIOR
Volume 86, Issue -, Pages 61-68Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.chb.2018.04.029
Keywords
Technology acceptance; Theory of planned behavior; Technology acceptance model; Implicit attitudes; Implicit association test
Funding
- CNRS
- UCA of Clermont-Ferrand
- European Union (Auvergne European Regional Development Funds-ERDF-of Auvergne region)
- Region Auvergne - ressourcement S3 Thematique emergente program
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Users' acceptance of new technologies in schools or companies is a critical challenge in modern society. In this study, we used self-reported intentional measures, an objective measure of actual behavior, namely university students' use of a new virtual learning environment platform, and a measure of their implicit attitude towards technology which we compared with two classic acceptance models (TPB, Theory of Planned Behavior; and TAM, Technology Acceptance Model). Our findings indicated that TPB was a better predictor of the intention to use the platform than TAM, but both models failed to predict actual behavior. On the contrary, implicit measures were linked to the degree to which the students explored the platform but not to their reported intention to use it. Taken together, these results provide a first argument for considering implicit measures in the field of technology acceptance. (C) 2018 Elsevier Ltd. All rights reserved.
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