Journal
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
Volume 30, Issue 3, Pages 1472-1491Publisher
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/IJCHM-02-2017-0080
Keywords
Destination; Food neophobia; Food involvement; Intention of local food consumption; Tour guide
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Purpose - The purpose of this study is to examine how food neophobia, food involvement, tour guide performance and intention of local food consumption impact each other. Design/methodology/approach - A survey was performed with a sample of international tourists visiting Antalya, Turkey, and the data were used to test the proposed research model by means of structural equation modelling. Findings - Results reflected a causal relationship among the examined constructs. Although tour guide performance had an insignificant effect on food neophobia, tourists' food involvement negatively impacted and decreased neophobia. Originality/value - This study is an exceptional contribution to the literature, as it empirically investigates the role of tour guides on tourists' local food consumption behaviour.
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