4.5 Article

Putting resilient sustainability into strategy decisions - case studies

Journal

MANAGEMENT DECISION
Volume 56, Issue 7, Pages 1598-1612

Publisher

EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/MD-11-2017-1124

Keywords

Case studies; Sustainability; Risk management; Opportunity hunting; Resilient strategy; Scenario use

Funding

  1. EPSRC
  2. Ford Motor Company Ltd

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Purpose The purpose of this paper is to report the results of testing a new approach to strategic sustainability and resilience - Sustainable Resilient Strategic Decision-Support (SuReSDS). Design/methodology/approach The approach was developed and tested using action-research case studies at industrial companies. It successfully allowed the participants to capture different types of value affected by their choices, optimise each strategy's resilience against different future scenarios and compare the results to find a best option. Findings SuReSDS enabled a novel integration of environmental and social sustainability into strategy by considering significant risks or opportunities for an enhanced group of stakeholders. It assisted users to identify and manage risks from different kinds of sustainability-related uncertainty by applying resilience techniques. Users incorporated insights into real-world strategies. Research limitations/implications Since the case studies and test organisations are limited in number, generalisation from the results is difficult and requires further research. Practical implications The approach enables companies to utilise in-house and external experts more effectively to develop sustainable and resilient strategies. Originality/value The research described develops theories linking sustainability and resilience for organisations, particularly for strategy, to provide a new consistent, rigorous and flexible approach for applying these theories. The approach has been tested successfully and benefited real-world strategy decisions.

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