Journal
JOURNAL OF TRAVEL & TOURISM MARKETING
Volume 35, Issue 2, Pages 231-243Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548408.2017.1357518
Keywords
Host communities; residents; attitudes; perceptions; behavioural support
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In our study of the perceptions-attitudes-behaviours sequence, we explain how resident perceptions of tourism's impacts on host communities influence not only their attitudes towards tourism, but also their attitudes towards tourists - i.e. a new variable that has recently been introduced in literature. Moreover, we introduce the behavioural support, a concept that denotes a higher level of involvement and engagement of residents with their communities in comparison with the traditional attitudinal support. Our results indicate: (1) the residents' perception of the positive economic and cultural impacts of tourism are the main variables influencing their attitudes towards tourism and tourists; and (2) both types of attitudes influence on behavioural support for tourism in host communities.
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