Journal
JOURNAL OF TRAVEL RESEARCH
Volume 57, Issue 7, Pages 856-870Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0047287517721369
Keywords
tourism experiences; memorable tourism experiences; destination image; tourist satisfaction; destination management
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The current study develops a theoretical model of the effect of memorable tourism experiences (MTEs) on behavioral intentions by examining the structural relationships between destination image (DI), tourist satisfaction, revisit intention, and word-of-mouth (WOM) publicity. The results show that MTEs influence future behavioral intentions both directly and indirectly through DI and tourist satisfaction. Moreover, MTEs are found to be the most influential determinant of behavioral intentions. Thus, the results challenge those practitioners and researchers who perceive visitor satisfaction to be the most important indicator of destination performance. Theoretical and managerial implications are discussed based on the study results, and directions for future research are provided.
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