Journal
JOURNAL OF COMMUNICATION
Volume 68, Issue 2, Pages 298-308Publisher
OXFORD UNIV PRESS INC
DOI: 10.1093/joc/jqx019
Keywords
Framing; Cascading Network Activation; Digital Media; Social Media; Polarization; Ideological Media; Platforms; Algorithms; Analytics
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With the maturation of social media as a form of communication and the decline in mainstream institutional journalism, scholars must reevaluate the processes through which information is produced, distributed, assimilated, and acted upon. We consider five important, new, digitally enabled pump-valves in the flow of socio-political information and frames: platforms, analytics, algorithms, ideological media, and rogue actors. We revise the cascading network activation model of frame activation and spread, developed before digital media's rise. This new integrated model illuminates how these five features of digitalization affect relationships among elites, traditional media, and individuals, and suggests research on whether they flatten and democratize hierarchies of information control and power or entrench dominant structures.
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