Journal
LEISURE STUDIES
Volume 37, Issue 2, Pages 184-196Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/02614367.2017.1347699
Keywords
Generation Y; netnography; backpacking; generational cohorts
Categories
Ask authors/readers for more resources
This article uses exploratory netnographic analysis of 12 generation Y backpackers on an extended joint holiday in order to better understand and represent a rapidly emerging but underrepresented cohort. Insight is gained into a complex cohort with high expectations of leisure and tourism. Freedom and familiarity, challenge and indulgence, customisation and community, emerge as the themes which frame their often contradictory consumption. On the cusp of a sometimes unwelcome and not always achievable adulthood this is a generation in a unique position who accordingly have unique expectations of their leisure and tourism.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available