Journal
JOURNAL OF MANAGEMENT STUDIES
Volume 55, Issue 7, Pages 1278-1316Publisher
WILEY
DOI: 10.1111/joms.12343
Keywords
adaptation; business model innovation; disruption; ecosystem creation; framing
Categories
Funding
- Universite Federale Toulouse Midi-Pyrenees
Ask authors/readers for more resources
Based on a longitudinal case study, this paper presents an ecosystem-level process model of the interlocking key activities of the business model disruptor, other ecosystem participants (customers, partners, media, analysts), and the incumbent. Together these constitute a strategic process of ecosystem evolution from incumbent-centred to disruptor-centred. We identify the phenomenon of a disruptor's gambit', where the disruptor reveals its intentions early on through effective framing, followed by rapid adaptation of its business model to satisfy ecosystem needs. These processes generate a virtuous framing-adaptation cycle, where feed-forward and feedback enable rapid response to customers and partners, while engaging them as force multipliers during new ecosystem creation. Our findings suggest that framing constitutes a dynamic strategic process enabling disruptors to reduce uncertainty, dislodge powerful incumbents, and shape new ecosystems through business model innovation.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available