Journal
SPORT MANAGEMENT REVIEW
Volume 21, Issue 3, Pages 250-262Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.smr.2017.07.003
Keywords
Perceived quality; Service convenience; Perceived value; Satisfaction; Loyalty; Fitness industry
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Due to its importance in fitness centers, a number of authors have explored and analyzed loyalty. However, two characteristics not yet examined are service convenience in fitness center chains and low-cost fitness centers (an emerging business model). In the present study, the authors sought to understand the relationship among perceived quality and service convenience on perceived value, satisfaction, and client loyalty in low-cost fitness centers. Clients (N=763; 381 women and 382 men) from three low-cost Spanish fitness centers were surveyed, revealing a positive relationship among the variables studied. Findings demonstrate the importance of proper management of non-monetary sacrifices and perceived quality by the managers of these sport organizations, since client loyalty could depend on factors of these emerging sport models. (C) 2017 Sport Management Association of Australia and New Zealand. Published by Elsevier Ltd. All rights reserved.
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