Journal
CALIFORNIA MANAGEMENT REVIEW
Volume 60, Issue 2, Pages 122-149Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0008125617738255
Keywords
crowdsourcing; case method; creative collaboration; information systems; innovation; Internet; systems design; crowdsourcing platform; management; governance; effectiveness
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To profit from crowdsourcing, organizations can engage in four different approaches: microtasking, information pooling, broadcast search, and open collaboration. This article presents 21 governance mechanisms that can help organizations manage their crowdsourcing platforms. It investigates the effectiveness of these governance mechanisms in 19 case studies and recommends specific configurations of these mechanisms for each of the four crowdsourcing approaches. Also, it offers guidance to organizations that host a crowdsourcing platform by providing recommendations for implementing governance mechanisms into their platforms and building up governance capabilities for crowdsourcing.
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