Public Storylines in the British Transition from Rail to Road Transport (1896-2000): Discursive Struggles in the Multi-Level Perspective

An analysis of the transition from railways to highways as the dominant British transport system during the twentieth century shows that public storylines about competing niche and regime technologies can have a powerful influence on socio-technical transitions. These storylines are developed by supporters and opponents of the competing technologies, with each group attempting to frame their favoured technology positively. The public salience of these storylines can be evaluated by assessing how highly they score on four elements of frame resonance: empirical fit, experiential commensurability, actor credibility, and macro-cultural resonance. These storylines can be seen at play across the entirety of the transition to a road-based transport system, from the very early history of the automobile through to the turn of the millennium, when public opposition to road transport was becoming increasingly pronounced. This case study uniquely traces discursive conflict over the entire course of a multi-decade transition. While existing literature in the multi-level perspective typically emphasises the disadvantages faced by niche-innovations, this case study shows that powerful storylines, enabled by the right cultural repertoires and possibly negative storylines about existing socio-technical systems, can create powerful political support for a new technology, giving it an advantage against more established incumbents.