Journal
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
Volume 77, Issue -, Pages 108-116Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2018.06.019
Keywords
Food delivery apps; Mobile application quality attributes; User-perceived value; Single-person households and multi-person households
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The growth in mobile communications is a significant reason attributed to the 020 commerce explosion in China. Mobile applications have seized this opportunity adapting it to restaurants and food delivery services, recognized as an alternative strategy to increase sales revenue and for consumers to conveniently receive products and services. This study was designed to specifically explore five salient quality attributes representing convenience, design, trustworthiness, price, and various food choices associated with food delivery apps in consideration of their impacts upon user-perceived value, attitudes and intention to continuously use. Results determined that user trustworthiness was the most important quality attribute of the food delivery app business. Additionally, this study found that single-person households placed most importance upon quality attributes for 'various food choices,' price' and 'trustworthiness.' Comparatively, multi-person households placed most importance upon 'design,' convenience,' and 'trustworthiness.' Managerial implications, limitations and recommendations for future research are provided.
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