Digital transformation: A multidisciplinary reflection and research agenda

Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

Automated summary

Digital transformation has fundamentally changed consumers' expectations and behaviors, presenting challenges for traditional firms and disrupting markets. The process involves digitization, digitalization, and digital transformation stages, with digital firms requiring specific assets and capabilities. Organizational structures and performance metrics also play crucial roles in successful digital transformation.