Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 69, Issue 2, Pages 177-191Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/S0925-5273(00)00016-5
Keywords
neutraline profitability; decision-making effectiveness; analytic hierarchy process
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In a highly competitive market, product design, manufacturing and distribution strategies may change frequently and rapidly. The challenge for a company is not only how to continue to maintain a technically advanced and competitive product but also how to reduce the design, development and manufacturing time in line with demands of the market. This paper outlines a decision support tool to assess the value of investing in Time Compression Technologies (TCTs) to achieve rapid product development. It presents a proposed data structure to monitor the effectiveness of a decision, and a decision model which consolidates quantitative and qualitative variables through the use of the Analytic Hierarchy Process (AHP), Cost/Benefit and statistical analyses. (C) 2001 Elsevier Science B.V. All rights reserved.
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