4.4 Article

Using data mining methods to build customer profiles

Journal

COMPUTER
Volume 34, Issue 2, Pages 74-+

Publisher

IEEE COMPUTER SOC
DOI: 10.1109/2.901170

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The 1:1 Pro system constructs personal profiles based on customers' transactional histories. The system uses data mining techniques to discover a set of rules describing customers' behavior and supports human experts in validating the rules.

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