Journal
JOURNAL OF BUSINESS ETHICS
Volume 30, Issue 1, Pages 57-72Publisher
SPRINGER
DOI: 10.1023/A:1006433928640
Keywords
corporate benevolence; corporate citizenship; corporate ethics; corporate social responsibility; cross-cultural research; socially responsible consumer behavior
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Based on a consumer survey conducted in France, Germany, and the U.S., the study investigates consumers' readiness to support socially responsible organizations and examines their evaluations of the economic, legal, ethical, and philanthropic responsibilities of the firm. French and German consumers appear more willing to actively support responsible businesses than their U.S. counterparts. While U.S. consumers value highly corporate eco-nomic responsibilities, French and German consumers are most concerned about businesses conforming with legal and ethical standards. These findings provide useful guidance for the efficient management of social responsibility initiatives across borders and for further academic inquiries.
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