Journal
CINEMA JOURNAL
Volume 40, Issue 3, Pages 3-24Publisher
UNIV TEXAS PRESS
DOI: 10.1353/cj.2001.0009
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This essay argues that genres are cultural categories that surpass the boundaries of media text and operate within industry, audience, and cultural practice as well. Offering a television-specific approach, the article explores media genres by incorporating contemporary cultural theory and exemplifying its discursive approach with a brief case study.
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