Journal
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS
Volume 83, Issue 2, Pages 441-454Publisher
BLACKWELL PUBLISHERS
DOI: 10.1111/0002-9092.00168
Keywords
conjoint analysis; convergent validity; forest valuation; hicksian surplus
Categories
Ask authors/readers for more resources
A split-sample design is used to evaluate the convergent validity of three response formats used in conjoint analysis experiments. We investigate whether recoding rating data to rankings and choose-one formats, and recoding ranking data to choose one, result in structural models and welfare estimates that an statistically indistinguishable from estimates based on ranking or choose-one questions. Our results indicate that convergent validity of ratings, ranks, and choose one is not established. In addition, we find that people frequently use ties in responses to rating questions, and that the option not to choose any of the alternatives (''opt-out'') affects some preference estimates.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available