Performance analysis of conjoined supply chains

This research is concerned with the performance behaviour of conjoined supply chains, which typically arise in web-based retail. In particular, five performance measures belonging to three performance measure classes were used to study the performance effects of various operational factors on conjoined supply chains. The study is accomplished via experimental design and simulation analysis, and the results suggest the effects of the various factors on supply chain performance and identify the nature of the relationships among these factors and overall supply chain performance.