Journal
JOURNAL OF MARKETING
Volume 65, Issue 4, Pages 67-81Publisher
SAGE PUBLICATIONS INC
DOI: 10.1509/jmkg.65.4.67.18385
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Little is known about how channel members react to violations of explicit contracts. The authors develop and test an integrative conceptual framework that focuses on the severity of the enforcement response in channel relationships. The empirical results provide evidence of discerning enforcement practices by channel members, reflecting channel system, network, and dyadic concerns.
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