3.8 Article

Response rate, speed, and completeness: A comparison of Internet-based and mail surveys

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PSYCHONOMIC SOC INC
DOI: 10.3758/BF03195422

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Because of their speed and accessibility, the use of on-line research tools has grown considerably in recent years. The present study compared two ways of delivering surveys: Internet-based and mail delivery methods. Although Internet-based and mail surveys achieved a similar response rate, Internet-based surveys may be more effective than mail surveys in a setting such as when the target population has both e-mail and Internet access.

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